Ian (and Steve), I completely agree that it sounds like a crazy and probably fatal marketing philosophy to pursue. Nor do I doubt the handling capabilities of and joy in driving an Elise. But then that�s because it�s a kart with an eggshell around it.
However ��the Porsche handles like a sack of SH**!�: When have you last driven a late-model 911, Ian? I drove a friend�s fairly new one recently and was mightily impressed, especially by �detail� like the most exquisite, ultra-short manual gear change. Granted, I didn�t push it anywhere near the limit to find the drawbacks of the layout, but then these were public roads. Granted also that it has way too much power � far, far more than could ever be used on a public road (apart from storming down autobahns), which is of course an aspect it shares will all so-called supercars and one that ultimately makes them all ridiculous. On the other hand, I see the Elise as a �track car� (minus the track safety equipment) that�s therefore similarly poorly suited to public road use � zero occupant protection etc.
So while I could have a Porsche if I really wanted but just don�t feel the desperate urge or see the point, I feel the same about the Elise for said other reasons. And that�s simply because kart �track days� and racing are so much more accessible than long circuits for cars, which to me would be the only point in having an Elise. Besides, then I might as well have a track-only Caterham.
Meanwhile, I recognise the qualities in a 911, worlds apart from the Elise as they are. The feeling (and fact) of solidity and just how beautifully everything works are aspects that a Lotus could never match. That�s ultimately why the new strategy will fail.
You owe me an answer on another matter, Sir!
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